Customer feedback is essential for customer retention in any business whether is small or big because it helps identify areas for improvement by providing insights into customer concerns, preferences, and pain points, allowing prompt issue resolution and overall satisfaction enhancement. Feedback...

In today's highly competitive business landscape, retaining customers has become more important than ever. Market research suggests that acquiring a new customer can cost five times more than retaining an existing one. Hence, businesses are increasingly focusing on defection management, a...