In today's highly competitive business landscape, retaining customers has become more important than ever. Market research suggests that acquiring a new customer can cost five times more than retaining an existing one. Hence, businesses are increasingly focusing on defection management, a...

Knowing how good or bad your brand or company is doing is extremely important but is even more important for small businesses.  Why?  Because it empowers those businesses to make data-driven decisions, optimize marketing efforts, differentiate themselves from competitors, drive growth,...