Customers' expectations are rising, which experts say will be a major challenge for companies in 2024. With the myriad of communication channels available, it can feel overwhelming to connect with your audience effectively. So, how do you decide the best way to engage with your customers?

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I am a student of business in the sense that I am a graduate student of hard knocks. 

Mistake —> solution

There is something to be said about going to school and studying business. The opposite, me, is reading and applying the knowledge. I look at school as a long-term, lifelong...