The Best Email Marketing Tactics: Strategies, Books, and Influential Styles

In the fast-paced, upside-down world of online marketing, believe it or not, email marketing stands as a powerful tool for businesses to connect with their audience, promote products and services, and nurture valuable relationships. Why? You are talking directly to the potential client. Gone are the countless ads, popups, and annoying clickbait ads that get in the way of your pitch.

You have their attention…. Maybe. Depending on how you approach the emails and what you do to get their attention!

This article explores the basics in the multifaceted realm of email marketing, from its advantages and recommended books to influential copywriting styles. It’s not SEO, you don’t have to carefully weave in essential keywords such as "email marketing jobs online," "cheapest email marketing service," "email marketing affiliate programs," "free email marketing," "online marketing strategy," and "best email marketing." It’s just speaking to a customer in a direct, consistent but fun way with an offer that tickles their fancy.

Benefits of Email Marketing

Email marketing has to be a cornerstone of your online marketing strategies, offering a multitude of benefits to businesses of all sizes. It is cost-effective, allowing businesses to reach their audience without incurring significant expenses. For those seeking "email marketing jobs online," this growing industry presents exciting career opportunities.

Segmentation is one of the keys to success in email marketing. The best email marketing campaigns are those that precisely target specific audiences based on demographics, behaviors, or preferences. Segmentation ensures that your emails reach the right people with the right content, a valuable aspect of email marketing affiliate programs. Don’t send an email to a person who doesn’t care about the service/ product or offer- that’s a waste of time. Think of the lead getting the email and make sure every single person would be interested in it. That’s hard, I know, and very general.

When it comes to ROI, email marketing can be the supreme leader in it. If your email service costs $10 a month (in some cases) and you get hundreds of leads from 1 email, THEN you take into consideration the lifetime value of a customer- well my friend you just robbed the bank!

Marketers consistently report impressive returns on their investments, making it a favored choice among businesses seeking the "best email marketing" strategies, if you will.

Recommended Books on Email Marketing

I am a big believer in buying as many books as possible. If I spend $10 on a book, read it, and get 1 idea from it, it could be a million-dollar investment! To excel in email marketing, learning from the experts is invaluable. Several books provide a wealth of knowledge, guiding both beginners and seasoned marketers on their journey to mastering the art of email marketing:

• "Email Marketing Rules: Checklists, Frameworks, and 150 Best Practices for Business Success" by Chad S. White: This comprehensive guide is perfect for anyone interested in "free email marketing" tips and techniques.
• "Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing" by Ian Brodie: For those looking to join "email marketing affiliate programs," this book reveals the secrets of persuasive email communication.
• "Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts, and Generate More Sales" by Matthew Paulson: Ideal for beginners, this book offers a solid foundation in email marketing fundamentals, making it a great resource for those seeking "email marketing jobs online."
• "Invisible Influence: The Hidden Forces that Shape Behavior" by Jonah Berger: While not exclusively about email marketing, this book sheds light on the psychology of influence, a crucial aspect of successful email campaigns.

Influential Copywriting Styles: Gary Halbert's Approach

Gary Halbert, a legendary copywriter, left an indelible mark on the world of marketing. His persuasive and engaging writing style continues to inspire marketers today. I fell in love with his writing because it was so simple. When I found out how he made his living doing this, I was flabbergasted. Here is more about what he did:

Halbert was a master of storytelling, a technique that injects life and personality into your email marketing campaigns. By using captivating narratives, you can make your messages more relatable and memorable, a key factor in successful "online marketing strategies." Relatability, if that is a word is key. 

Halbert's conversational tone(so key) creates a personal connection with readers, making them feel like they're engaged in a one-on-one conversation. I realize that some of this article is informal, but it has to be I am being very strategic in how I write this so the search will pick it up. Writing emails is to a person, not a spider. Being relatable in your approach can make your emails more enjoyable and less like a sales pitch, a vital aspect of "free email marketing."

Addressing pain points was another of Halbert's strengths. By empathizing with your audience's challenges and presenting solutions, you can build trust and credibility in your email campaigns, a vital element of "best email marketing" practices. He was very loose with this approach it seemed- almost like he was saying “Here it is, if you want it. If not, fine”.

At times, urgency and scarcity were hallmarks of Halbert's style. Creating a sense of FOMO (Fear of Missing Out) can drive immediate action, a strategy often employed in "email marketing affiliate programs."

Ultimately, incorporating Gary Halbert's copywriting style into your email marketing can yield compelling, persuasive, and memorable content. This approach resonates with your audience, encourages engagement, and drives desired actions, all vital elements of successful "online marketing strategies." 

Study it! It transformed how I write emails to my customers & leads. 

So all in all, email marketing remains a potent force in the digital marketing landscape, offering an array of benefits to businesses and individuals alike, including those seeking "email marketing jobs online." By exploring recommended books and embracing influential copywriting styles like Gary Halbert's, you can harness the power of email marketing to achieve your goals and excel in the realm of online marketing.