Offering behind-the-scenes (BTS) glimpses not only satiates the curiosity of viewers but also forges a deeper connection by showcasing the humanity and effort behind the final output. Your Tiktok Growth Strategy depends on your content so here’s how you can explore and enrich BTS content on...

Is your TikTok growth strategy lifeless?

Engaging, entertaining, and often relatable, reaction videos on TikTok allow creators to showcase their personality, humor, and viewpoints while interacting with existing content and trends. Here’s a nuanced exploration of creating impactful...

So you want to start a candle business, eh? A Marketing strategy for candle business (es) should involve some basic ideas

1. Who is your target market?
2. How will you sell your product and get your product to customers?
3. How will you get your product in front of people?

How do you start a business...

One of my favorite business books of all time is The EMyth (Gerber) mostly for its fable-like nature with tremendous business lessons. They hit me so hard that to this day I am thankful for learning them. Mainly the book is for a person in the role of the business owner & the lessons of a...

Dear reader, this is more of an attempt for me to understand affiliate marketing more. As the years go by and I look for ways to earn more passive income, this has been the elephant in the room for me. After reading many books and being yelled at by YouTube ads, I am ready to assemble my...

Yikes, everything is changing by the day! I remember when I was a wee lad in 2006 starting my business and stumbled upon Google Ads. For (not very much) I advertised my business locally and the rest is history. Now, not so much. The same keywords are a fortune and highly competitive.

What’s...

 I can’t be more clear when I say that customer service, or how we treat people, is everything. 

This relies on the values of the organization and is in direct proportion to the people who work in the organization. When they are brought on, they are either given a specific plan of...

Starting a brick-and-mortar business is a thrilling venture filled with potential and opportunities and painstaking learning opportunities… called mistakes. However, before you unlock your doors to customers, there's a crucial step that can make or break your entrepreneurial...

I know what you are thinking- how do I get my brand to stand out? How do I get to the top of my field and beat my competitors? When it comes to steering a business towards success, entrepreneurs wield a set of powerful tools but by and large branding and the 4 P's of marketing stand out to me as...

I am always interested in success stories and I pursue YouTube for inspiration while I am stretching before my morning workout. The algorithm knows me well enough to give me what I need but it gives me the same things over and over.

And over.

I am familiar with Forever 21 because I was a mall rat...

Audience building

Dear fellow marketers and future/ current small business owners,

An employee came into my office the other day and asked if she could speak with me. My response was, “well Twitter is down so sure”.

I’ve spent more time on social media...