In today's highly competitive business landscape, retaining customers has become more important than ever. Market research suggests that acquiring a new customer can cost five times more than retaining an existing one. Hence, businesses are increasingly focusing on defection management, a...

Knowing how good or bad your brand or company is doing is extremely important but is even more important for small businesses.  Why?  Because it empowers those businesses to make data-driven decisions, optimize marketing efforts, differentiate themselves from competitors, drive growth,...

One of the easiest things anyone can do is to create a product and go to market with it.

The hardest part is to get people to buy it on a wide scale and make a living off of it.

Before you hard-nosed boobirds call me out and say anything different, consider this. I created a software product in...

I’d like to introduce you to a new way of thinking about your customers and their time with you. This is the guiding principle that has not only grown my businesses but has transformed the way we do business! This can happen to you too!

Way back in the dawn-of-my-business days, the age of...

Hey there, fellow business maverick!

You've got that burning desire to bring in customers, and I respect the hustle. But let's talk about the elephant in the room—customer acquisition is only part of the game. The real magic happens when you keep those hard-won customers coming back for...

I am a student of business in the sense that I am a graduate student of hard knocks. 

Mistake —> solution

There is something to be said about going to school and studying business. The opposite, me, is reading and applying the knowledge. I look at school as a long-term, lifelong...

Spoiler alert: There is no best time. Ok, maybe there is.

But I can help you find the best time for you with a few simple, easy-to-use ways.

First, the question of timing. Now, you might think there's a one-size-fits-all answer here, but it's a bit more complex. Generally speaking, though,...

"Hey, You! Yes, YOU! Wanna Know the Real Scoop on YouTube Shorts? Buckle Up, Buttercup, ‘Cause You’re in for a Ride!"

Listen Up: Why YouTube Shorts Ain't Your Average Walk-in-the-Park nonsense you see on TikTok.

Do you think YouTube Shorts is just another TikTok or Instagram...

In today's digital landscape, small businesses are increasingly becoming targets for cyber threats. With their limited resources and potentially vulnerable security measures, it is crucial for small business owners to prioritize cyber safety. This article aims to guide small business owners in...

Dear Friend,

If you're itching to make your mark on YouTube in 2024, there's a golden opportunity knocking at your door: YouTube Shorts. Yes, you've heard it right – those snappy, engaging, bite-sized videos that have been taking the digital world by storm. Forget Ticking your Toks, put on...

YouTube, launched in 2005 as a video-sharing platform, has undergone a remarkable transformation into a pivotal educational resource. Initially a hub for amateur and entertainment videos, its early years were dominated by user-generated content, including viral videos and personal vlogs. This...

Passive income refers to earnings derived from a source in which the individual is not actively involved on a regular basis. Unlike active income, where earnings are directly tied to active work (like a salary from a job), passive income typically requires an upfront investment of time, money, or...